In September last year, some Twitter users had pointed out that the platform’s photo previews favoured white faces to black. They posted photos with a black person’s face and a white person’s face adjacent to each other. Twitter’s photo preview showed the white faces more often.
Also Read
Twitter’s new CEO, Agrawal, who was then the chief technology officer (CTO), had taken stock of the situation and admitted that the model needed “continuous improvement”.
Agrawal was also tasked with addressing one of the company’s biggest challenges in recent times – content moderation. Around this time last year, Twitter had labelled some tweets by former US President Donald Trump as “misleading” and “violent”.
As Agrawal had said in an interview with MIT Technology Review in November last year, Twitter focused on mitigating the harm that arose from certain content being amplified on the platform without proper context. It worked less on being the arbiter of truth on the internet.
“We focus way more on potential for harm as a result of certain content being amplified on the platform without appropriate context. And context is often just additional conversation that provides a different point of view on a topic so that people can see the breadth of the conversation on our platform and outside and make their own determinations in a world where we're all learning together,” Agrawal had said.
At 37, Agrawal, who took charge as the new Twitter CEO on Monday, is the youngest CEO leading a Standard & Poor’s (S&P) 500 company. A 2005 computer science and engineering alumnus of IIT Bombay, Agrawal had later gone on to pursue his PhD in computer science from Stanford University. He joined Twitter in 2011 with a focus on ad products, and became the first recipient of the company’s “Distinguished Engineer” title.
According to several media reports, as CTO, Agrawal encouraged Dorsey to allow Twitter to explore decentralisation and other related technologies.
As CEO now, we might see Agrawal himself take the reins of Twitter’s Bluesky project, a decentralised social media protocol, Bitcoin-based tips and NFT-based profile pictures, too.
One might recall that the Indian government and Twitter were engaged in a bitter standoff earlier this year. First, it was about Twitter choosing not to ban tweets and accounts related to farmers’ protests, even after requests from the Indian government. And later, the Indian government accused Twitter of not complying with its new rules for social media intermediaries, even threatening legal action against its Indian executives.
So, does having an Indian at the helm of affairs augur well for Twitter’s fortunes in India, its third-largest market with 17.5 million users as of February this year? We’ll have to wait and see if Parag Agrawal can turn things around for Twitter in India.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)