Domino's testing drones for pizza delivery

The DomiCopter has eight spinning blades and includes the standard thermal insulation bag that's carried around by Domino's Pizza delivery drivers

ANI Washington
Last Updated : Jun 05 2013 | 12:41 PM IST

Domino's Pizza has hired a creative agency called T + Biscuits to test the feasibility of octocopter drones that could deliver a hot, delicious pizza at your doorstep.

Heavily branded as the DomiCopter, the current prototype can deliver two, large pizzas in about ten minutes within a four mile radius of the store, Fox News reported.

While future versions could hypothetically use GPS coordinates to deliver the pie, the existing model is piloted from the ground by someone experienced in drone flight.

The DomiCopter has eight spinning blades and includes the standard thermal insulation bag that's carried around by Domino's Pizza delivery drivers.

Developed by a company called Aerosight, this type of drone is primarily used for capturing broadcast quality video with cameras like the Red Epic, Canon C300 or Sony PMW F3.

No flying permits are needed to operate the drone up to 126 meters off the ground, as detailed by NBC News recently; only permission of the landowner is required.

Other tools that can be used with the drone include on-board GPS, air pressure sensors and an electronic compass.

After proving the concept with the first drone flight, the DomiCopter has been delivered to Domino's UK headquarters for further testing.

Ideally, the company wants to test increasing the payload capacity of the drone in order to carry other items like a two-liter bottle of Coke or perhaps more pizzas.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 05 2013 | 11:43 AM IST

Next Story