Nike launches e-commerce portal

Sport apparel and accessories brand Nike on Tuesday announced the launch of its online e-commerce portal, Nike.com. The company is now delivering to India, giving consumers complete and immediate access to Nike’s complete lineup of products and services, including its NIKEiD service which is available globally. The government last year in November allowed single-brand retailers with foreign investment to sell online.
 

“A hub for all athletes to access all of Nike’s top innovations in one place, Nike.com provides a one-stop 24-hour service for athletes to become better athletes. Consumers will now have access to a full assortment of products across categories including running, football, young athletes, tennis, women’s training, Nike Sportswear, basketball, Jordan and men’s training,” the company said.

The company further said it also serves as a link to combine product services to the whole ecosystem.