By Sam Nussey
TOKYO (Reuters) - Nintendo Co Ltd said on Tuesday it is partnering with Pokemon Go app developer Niantic to create augmented reality (AR) titles, with a Pikmin themed game launching this year.
The partnership could breathe life into Nintendo's stalled mobile ambitions after the firm struggled to replicate the appeal of Pokemon Go, which became a social phenomenon as gamers spilled onto the streets to "catch" Pokemon using their phones.
The first mobile adaptation of the long-running Pikmon franchise, in which users direct hordes of plant-like Pikmin creatures to complete puzzles, is being developed by Niantic's Tokyo studio, which was set up in 2018.
"Niantic's AR technology has made it possible for us to experience the world as if Pikmin are secretly living all around us," veteran Nintendo games creator Shigeru Miyamoto said in a statement.
San Francisco-based Niantic launched a Harry Potter themed app in 2019 but it has not reproduced the success of Pokemon Go, which was developed with Nintendo affiliate The Pokemon Company and left Nintendo with only a small proportion of revenue.
The Kyoto-based gaming firm's efforts to expand outside console gaming were boosted last week by the belated opening of the Super Nintendo World area at Osaka's Universal Studios Japan theme park.
(Reporting by Sam Nussey; Editing by Stephen Coates)
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)