 "Snap Inc acquires location-tracking startup Placed for $200 mn: Reports")
Snapchat's parent company Snap Inc has acquired Placed-- a Seattle-based start-up that operates a consumer location analytics platform -- for nearly $200 million.
According to a report in GeekWire on Tuesday, the deal is one of Snap's most expensive acquisitions.
"Over the past 12 months, Placed has measured more than $500 million in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution," David Shim, CEO and co-founder of Placed wrote in a blog post.
He said that by partnering with Snap, the company "will do even more".
Snap operates the popular Snapchat app, which counts 166 million daily users that use the app more than 18 times per day.
The tech giant has acquired more than 10 startups since it was established and recently bought a drone maker and paid more than $110 million to acquire mobile search app Vurb.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%