South Korea's kimchi exports hit new high in 2021 amid growing popularity

South Korea's exports of kimchi, a traditional spicy side dish of salted and fermented vegetables, hit an all-time high last year due to its growing popularity, data revealed on Sunday.

Outbound shipments of the traditional side dish came to a record $159.9 million in 2021, resulting in a trade surplus of $19.2 million in the sector, according to the data from the Ministry of Agriculture, Food and Rural Affairs.

It is the first time in 12 years that South Korea registered a surplus in the kimchi trade, reports Yonhap news Agency.

Kimchi is a traditional Korean side dish normally made of fermented cabbage, salt and hot peppers and is eaten with almost all meals.

Exports of kimchi grew 18 per cent on average per year in the past five years, and the number of import countries increased to 89 in 2021 from 61 countries in 2011.

The agriculture ministry attributed the increase in kimchi exports to growing awareness of the fermented dish amid the growing popularity of "hallyu", the Korean wave of pop culture.

K-pop and the broader Korean Wave have resonated with young people around the world, burnishing South Korea's image as a cool country, home to K-pop phenomenon BTS and 'Gangnam Style', South Korean rapper Psy's 2012 megahit song.

Experts said the Korean Wave generated by K-pop and TV dramas could turn fans in foreign countries into active consumers of South Korean products.

--IANS

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