Answers to last week's quiz #057
- What is common to the Sydney 2000, Atlanta 1990 and Athens 2004 Olympics from a brand sponsorship perspective?
The torch relays were sponsored by the Coca-Cola Company
- The secret formula for which drink is only known to the Mackinnon family of Scotland?
Drambuie
- What is the brand philosophy that is common to the brands Lush, Elixir, Cobalt and Rain?
They are all sugar-free chewing gum flavours, part of the five gum brands launched by Wrigley’s. The number “5” signifies that it stimulates all five senses.
- Which news agency was the first to announce the deaths of Joseph Stalin, Indira Gandhi and Pope John Paul I?
Agence France-Presse (AFP)
- Who is credited to have coined the use of the word “Evangelist” from a business management perspective?
Guy Kawasaki
- What is the Call Me MISTER initiative?
Call Me MISTER is a social initiative sponsored by the BMW group and developed by Clemson University in South Carolina, US. The goal of this project is to train African-American elementary school teachers and secure them teaching jobs in the state’s public schools.
- For which historic product launch was London Times distributed freely and the Empire State Building lit up in the colours red, yellow and green?
For Microsoft’s Windows 95 product launch on August 24, 1995
- The accidental spilling of a bottle of turpentine by J B Jolly in 1855 gave birth to which industry?
The dry cleaning industry
- Name the brand founded by Selim Zilkha in the 1960s?
Mothercare
- Identify this logo?
The logo is that of Jetairfly.com, a brand name of N V Jetair, which is the Belgian branch of TUI Travel and the market leader in the Belgian tourist industry
| There were six all-correct entries for the strategist quiz # 57. The winners who will receive a copy of How to Get Your Competition Fired are: Rohan Khanna, New Delhi; Ramachandra M Bhat, Bangalore; Karki Shann Kommne, Bangalore; L V Hegde, Hassan; Umesh Sharma, Pune; and Deepa L, Hassan. Rohan Khanna also wins Rs 2,000. |