Answers to last week's quiz (#080)

 

1. Which ad agency was behind the line “When it rains it pours, a diamond is forever, I’d walk a mile for a Camel”?
   N W Ayer & Son, it was eventually acquired by the Publicis Groupe 
    
2. Name the vehicle that was designed/made in 75 days flat during the World War II.
   Willys Jeep, popular during the World War II 
    
3. Which company’s returnable containers were used in a game called Far Away? Manufactured in different locations, the name of the place was mentioned on them. The winning player was the one who had the container which was made at the farthest location from the place or city where the game was being played.
   Coca-Cola bottles 
    
4. Name the aircraft that was the first to fly from England to India in 1919.
   It was the Vickers 0/400 Vimy 
    
5. Name the organisation that began in the UK as a radio show aimed to give consumers an insight into the brands that touched upon their lives.
   Superbrands International 
    
6. What is the term used in marketing parlance when goods are supplied to retailers for display on racks on the condition that the supplier takes back the unsold stock? A deadline is normally set for returning the unsold stocks.
   Rack Jobbing 
    
7. In 1642, his invention helped his father who was the president of the local court of exchequer in Paris. He also initiated the world’s first bus service that was inaugurated in Paris in 1662. Identify the person.
   Blaise Pascal, inventor of the first mechanical calculator 
    
8. The founder of this company wanted a “dignified but flippant” symbol for his new business. His secretary suggested an animal and another employee was sent to London Zoo to make some sketches. Seventy-four years in existence, this company’s animal logo is still one of the most recognisable ones in the world. Name it.
   Penguin books 
    
9. What is the connection between notebook computer brands Jeep, Sweet Pea and Takefu Knives?
   They were all designed by Kazuo Kawasaki, who shot to fame last year after Sarah Palin wore rimless eye glasses designed by him 
    
10. Identify this logo.
    
    AvtoVAZ, Russia’s top vehicle manufacturer with a 23 per cent share of the local market. It has the capacity to produce more than a million vehicles ayear.

There were four all-correct entries for the strategist quiz # 80. The winners who will receive a copy of Marketing Express are: Arup Kumar Pal, Hooghly; Minhaj Alam, Trivandrum; Parminder Singh Gulati, New Delhi; and Anil K Gaynar, New Delhi. Arup Kumar Pal also wins Rs 2,000.