Answers to last week's quiz (#401)

1. This brand is known to display the 'Ouzo effect'. Ouzo is an anise-flavoured aperitif that is widely consumed in Greece and Cyprus. The company that owns it had almost decided to call it PCMX in the 1930s, which is an abbreviation of the aromatic compound it is made out of. By what name do we know this brand today?
   Dettol. The ouzo effect (also louche effect and spontaneous emulsification) is a milky (louche) oil-in-water microemulsion that is formed when water is added to ouzo and other anise-flavoured liqueurs and spirits. PCMX stands for Parachlorometaxylenol.
    
2. This company set up in 1966 was first run from a shed in Delhi's Gulabi Bagh. Subsequently, it moved into the Sylvania Laxman factory in Moti Nagar, West Delhi and then finally to Gurgaon in Haryana. Name it.
   Maruti Motors Limited, which was first set up by Sanjay Gandhi in 1966. Later on it went on to become Maruti Udyog Limited.
    
3. What are ementicons?
   Emojis the brand Mentos uses to communicate with its audience.
    
4. When this company was founded in 1983, it had many companies that already were offering the product it launched. In fact, at least 46 similar products were launched before the product this company created and which is why its founders joke about how instead of having the first-mover advantage, it had the 47th mover advantage. The original version of its product offered only one-third the features that many competing products had, but with a difference: It was well designed. Its business philosophy is called D4D. Name the company.
   Intuit. It was founded in 1983 by Scott Cook and Tom Proulx in Mountain View, California, US. It is famous for it's quicken accounting software.
    
5. Starting in the 1840s, the Mercantile Agency sent reporters into the field to collect information on businesses' creditworthiness. The data was compiled into enormous ledgers and then condensed and distributed in the form of enormous reference books. What did this activity culminate into and by what name is this agency known today?
   Credit Rating business. The Mercantile Agency was soon acquired by Robert Dun, who then joined forces with a rival agency founded by John Bradstreet and formed Dun and Bradstreet.
    
6. What is the term used to describe the state companies or businesses are in when they fail to accept that internet has changed and made their model obsolete? Example: Recording companies were in this state for quite some time.
   Digital Denial.
    
7. Sherman Poppen, originally created this device on Christmas Day in 1965, for the amusement of his children. His wife, Nancy, gave his invention the name by which it is known today. Subsequently, he licensed the product to the Brunswick Corporation and worked with them to develop a manufacturing technique. Name the product.
   The Snurfer, which was the predecessor of the snowboard. It was a monoski, ridden like a snowboard, but like a skateboard or surfboard, it had no binding.
    
8. This brand's name means a bee when translated in the native language spoken in its country of origin. It is an offspring of its main brand which in its native language means wasp. It was launched in 1948. Name it.
   Ape, the three-wheeler auto rickshaw from Piaggio. Ape in Italian means bee and Vespa is a wasp.
    
9. The slight aquiline physiognomy and bald pate of a Norwegian billionaire give him a supernatural similarity to C. Montgomery Burns, an authoritarian aristocrat from the sitcom 'The Simpsons'. Because of a resemblance, a gossip started years ago that the show's creator, Matt Groening, had modeled Burns on him. It became a civic fable in Oslo and supposing provender for the unions of a watch company owned by him. Name him and the watch brand he owns.
   Fred Olsen, Norwegian billionaire owner of the Timex group.
    
10. Whose logo is this?
    Michael & Susan Dell foundation

 

There were four correct entries for quiz No. 401. Sudha Rani from Telangana wins Rs 2,000.