Chinese consumers most satisfied with their looks among Asians

When it comes to being confident about their physical looks, it seems that the Chinese are most contented among their Asian peers, including Australia, Japan, Taiwan, Hong Kong and South Korea, finds a GfK survey. Nearly one in 10 (9.8 per cent) in China are completely satisfied while 44 per cent are fairly satisfied with their looks, making the general attitude of respondents from the country more positive than negative towards their appearance - and the most contented lot across all the Asian markets surveyed.

Out of all the global consumers surveyed who said they are satisfied with their looks, China came in 10th position, whereas Japan, South Korea and Hong Kong registered the lowest responses and took the last three positions. The was conducted across 22 countries such as the UK, the US, Japan, Italy, Germany and Hong Kong.

"It appears that Asian consumers have generally set a higher standard for themselves since findings from the six Asian markets surveyed fell below the international average," noted Michael Mueller, APAC COO for consumer experiences at GfK.

On a global scale, only 16 percent of all respondents claimed dissatisfaction with how they look.