Companies are compelled to remove artificial ingredients

The Mintel's Food and Drink Trend Report 2016 has listed and analysed 12 key trends set to impact the market this year. Among them is the fact that companies are being compelled to remove artificial ingredients at the face of consumer demands for natural and "less processed" food and drink. Products that have yet to do so will face scrutiny from consumers. Also, drought, worries about food waste and other natural phenomena not only affect food and drink supply, but even production. In 2016, sustainability evolves from being good for the bottom line to being a necessary new product development consideration for the common good.Consumers are recognising that diets can connect with the way they look and feel. This places new emphasis on packaged products that are formulated to help people's physical appearance as well as personal wellness. The rising promotion of athletic programmes showcases a parallel need for food and drink that helps consumers get acquainted with sports nutrition.