Future Bazaar invites ad agencies for campaign

"We are looking for a dynamic partner to help us fundamentally change the way India shops. We have already successfully enhanced individual customer interactions through our new technology platform. With added innovation in marketing, we can transform the consumer experience," said Sankarson Banerjee, the CEO of Future Bazaar.

Increased product offerings will also be integral to Future Bazaar's overall business strategy. The website plans to include 2 million products on their site and will host India's largest bookstore, books.futurebazaar.com, currently in the final stages of development.

"New customer acquisition will form the bed rock of our efforts. A compelling strategy that differentiates the Future Bazaar brand as exclusive, innovative and relevant will back our growth plans," said Saujanya Shrivastava, senior vice-president, marketing, Future Bazaar. "We intend to provide triggers that drive change and adoption in shopping habits, not only with the current internet audience, but among the wider urban consuming class. Interventions that catalyse this behavioural change will be core to our restage campaign," he said.