Marketers prefer YouTube, Pinterest over Facebook

According to a report by Social Media Examiner, there is growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter, and an uptake in using visually-based platforms such as Pinterest, YouTube and Instagram. Experienced marketers rate the importance of visual networks higher than their lesser experienced colleagues. The Social Media Marketing report 2014 finds that marketers with less than 12 months of experience with social media marketing select Facebook as their No. 1 choice of the platforms, followed by Twitter and LinkedIn. However, the use of YouTube have risen from 37 per cent to 63 per cent and Pinterest from 32 per cent to 46 per cent. Among marketers with more than five years experience, the move towards more visual platforms is more marked. YouTube is now the fourth most popular platform with 74 per cent of marketers active on it. The report also found that B2C marketers are more likely to invest in visual networks, particularly Pinterest and Instagram than their B2B peers, who favour LinkedIn & Google+.