On an emotional note

CAMPAIGN LOGIC

A little girl lets a paper boat sail in a stream from the hills. Carried away by the water, the boat begins its sojourn. Shortly after, it confronts a rock and stops, but a helping hand puts it back on track.

Further down the stream, the boat plunges down a waterfall and lands flat on its side. Despite its flattened positioned, it continues to meander about the river until it reaches the bank. Again, the boat is helped by an elderly man who straightens out the sleeping boat to its original upright form and nudges it down the stream.

The next obstacle comes in the form of a twig. Luckily for the boat, two young boys atop a tree trunk come to its rescue. No sooner, a heavy downpour starts and the boat drowns. This time around the saviour is a fisherman who frees the boat from the fishing net and promptly lets it sail away.

As night falls, a young boy lights a lamp by the river and the boat slowly yet surely takes its place next to the lit lamp. The 60-second ad ends with several more paper boats and lit lamps coming together and moving towards their ultimate destination