The book that inspired me

The book is a masterpiece that brings together the key ingredients that make Donald J Trump a huge success. Not only does it cover his diverse business experiences, but also emphasises the challenges and obstacles he faced, and how his resilience and tenaciousness led him towards success. The one that stood out the most was the way Trump overcame his financial slowdown in 1990.

On a personal note, this book reinforced my firm belief in never giving up, especially in the face of adversity. For instance, after exiting Sparsh, a leading BPO, I faced significant challenges in re-entering the domestic market.

But it was my aim to give the Indian market an enterprise that would combine extensive domestic experience along with top global practices to deliver worldclass outsourcing solutions.

And it was my persistence and positive attitude that helped me get the better of my problems. Today, Spanco BPO is an established and empowered organisation that provides best-in-class, end-to-end outsourcing solutions.

I have always believed in the philosophy "everything is possible" and this book reiterated my long held belief. Success comes to those who have the vision and attitude to make things possible.

Or, as Donald J Trump says, "Never Give Up".

Sandeep Soni, Executive director & CEO, Spanco BPO

TRUMP NEVER GIVE UP Author: Donald J Trump
Publisher: Wiley
Price: Rs 832
ISBN: 9780470190845

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