The changing realities of rural India
 "The changing realities of rural India")
To gain wallet share in India's rural market, executives need to engage with relevant influencers and invest in transforming retailers into informed advisors, finds an Accenture survey.
The survey says companies must look beyond traditional media; explore mobile marketing to woo this aspirational class
The survey says companies must look beyond traditional media; explore mobile marketing to woo this aspirational class