- What is the act of commandeering a brand from marketing professionals and driving its evolution called?
- The founder of this Rs 3,000-crore business group had no formal education. He worked as a domestic helper with a Pune money lender when he was 17; subsequently he peddled electrical supplies door to door and, along with his brother, set up his first unit in a cowshed in the early 1950s for a defence contract. Identify him.
- Which company did not suffer any casualty during the collapse of the World Trade Center (9/11 bombings) because of an emergency response programme it followed?
- Which company deploys an approach called "three minutes"? It combines observation with detailed interviews to learn what end users are doing three minutes before they use a product and three minutes after.
- Which company that started its business in the mid-1880s was often called "the Cash"?
- Which company helped manufacturers of flexible foam for the furniture and bedding industries with a bio-based alternative to polyurethane materials and invented a new alternative ingredient for polyurethane foams made from soybean oil?
- Which company's think tank labs are known locally as the "Silicon Bluff" for its cliff top location in Memphis, USA?
- Who helped eradicate the problem of the 'blade mafia' in one of the Indian states?
- Which business book has the foreword written by Senator John McCain who is in the race for the US Presidency?
- Name the Suzuki car model on which the Maruti 800 was based.
(Click here for Answers)
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| | Ten all-correct entries will receive a copy of Scott Thorpe's How to Think Like Einstein, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 2 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
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