The Strategist Quiz (#061)

 

1. In its early days, under which brand label the Benetton family launched its products?

    

2. Name the first and only private sector company in India to have built and certified an aircraft.

    

3. Haw, Hem, Scurry and Sniff are characters from a popular motivational business book. Name the book and its author.

    

4. Name this multinational insurance company that started its Asian journey way back in 1923 when it opened its first overseas life insurance branch in the state of Assam. It re-entered the Indian insurance market with a JV in 2000.

    

5. What is the term used for a new type of urban form comprising aviation-intensive businesses and related enterprises extending up to 25 kilometres outward from major airports? It is similar in form and function to a traditional metropolis, which contains a central city core and its commuter-linked suburbs.

    

A newspaper company has developed an online, interactive game that puts the player in charge of meeting the energy demands of his or her city. It allows the player to choose from a portfolio of energy resources to power the city from now through 2030. It is sponsored by an oil company. Name the game, the newspaper company and the sponsor.

 

Name the airline that was born out of a private plane service serving the employees of a famous paper mill company in Wisconsin, US. It is known now for its all business class seating arrangement.

 

Who was the first person to sell Scotch whisky in glass bottles branded with his own name?

 

Who had once said this “This is a rat eat rat, dog eat dog. I’ll Kill’ em, and I’m going to kill ‘em before they kill me”?

 

Identify this corporate logo. 

 

 

Ten all-correct entries will receive a copy of John Hoover and Roger P DiSilvestro’s The Art of Constructive Confrontation, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 27 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.