The Strategist Quiz (#065)

 

1. Who was offered the first salaried presidentship of the NYSE? This person declined the offer and went on to grow his Chicago-based firm that became a world renowned one. 
    
2. Which Asian company adopted the following strategies to successfully develop its overseas markets: a fast-food business model, a client-server organisational structure and a global brand, local touch approach? These were described in the book written by its CEO. 
    
3. Who has introduced a feature called “Shake to Shuffle” in its product? 
    
4. Which company has a footwear range branded Sundrop? 
    
5. Which brand celebrated its 25th anniversary by launching 22 models of its products named after 22 villains featured in various James Bond movies over the years? 
    
6. Ads for which brand of cigarette were the first in India to feature a woman? 
    
7. What is common to the brand names Copenhagen, Red Seal and Husky? 
    
8. This term originated in England in 1877 and was derived from a Hindi word which means to massage or to knead. Today, it is one of the biggest product categories worldwide. 
    
9. What was invented by a computer scientist nicknamed Fuzzy in 1994, and was bought over by an investment group called @ventures in 1995? It became one of the first profitable Internet businesses in the world in 1997, post its IPO. 
    
10. Identify this corporate logo.
    
     

Ten all-correct entries will receive a copy of Tom Siciliano and Jeff Caliguire’s Shifting Into Higher Gear, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 24 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.