The Strategist Quiz (#093)

 

1. After a strike in 1950, the workers in this company were given lifetime employment. One of its managers developed ways to increase efficiency without cutting jobs, leading to "pull production" in 1954 and subsequently "total quality control". Name the company and the manager. 
    
2. Though the Nano is making waves now, which industrialist conceived a similar idea in 1995 and called his car the city commuter, a project which eventually did not take off? 
    
3. Which company deploys technologies by the name Flywire and Lunarlite? 
    
4. Which organisation was founded in the 1970s on the principle that consultants should deliver results — not just reports? 
    
5. The development of this product was inspired by a Spiderman comic strip in 1977 read by a judge in a US district court. In the comic, Spiderman was being tracked by a transmitter worn on his wrist. The judge convinced a computer salesman and his company to develop a similar device. Name the company that subsequently developed this device and what is it called? 
    
6. Who launched a carbonated fruit drink called Oranjolt that was not received well in the market? 
    
7. Whose own quality standard is called GothiaTek? 
    
8. On which car’s model was the erstwhile Indian car Contessa based? 
    
9. Which was the first liquid nail polish brand? 
    
10. This company’s chairman is linked with cricket and was in news recently for wrong reasons. Identify the logo and name of the chairman of this group. 
    
     

 

Ten all-correct entries will receive a copy of Nuri Vittachi’s The Kama Sutra of Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in.  All entries must carry the full postal address of the contestant. Last date for receiving entries: 8 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.