The Strategist Quiz (#120)

 

1. Desire, Calgaro, Diya, Kashmi, Maya and Lucera are some of the brands of this company. It has 25 film stars who are its brand ambassadors. Name it. 
    
2. A consumer products company’s marketers videotaped men taking shower and were surprised that many used body wash on their hair. This led to the company to introduce a hair and body wash combined product. Name the company and the brand it launched. 
    
3. What was introduced by Levi Strauss on its jeans to help its salesmen identify and count the number of Levi’s jeans at rodeos? 
    
4. The original design for the Volkswagen beetle is supposedly stolen from a non-German company by Adolf Hitler and handed over to Ferdinand Porsche to build it. Identify the company and its nationality. 
    
5. In which product would one find Aero Shake, Jump and Peek? 
    
6. Antarctica and Brahma are popular brands of what and are sold in which country? 
    
7. Name the law that states: “A social network’s effectiveness grows exponentially with the addition of each new member.” 
    
8. Which brand is identified by its signature ‘potato, potato, potato’ sound? 
    
9. A Swedish advertising man joined hands with the world’s first advertising agency in the late 1970s to create the Chivas Regal of vodkas. Identify the brand and the person behind it. 
    
10. Identify the company from its logo below. It is a high-tech company. 
    

Ten all-correct entries will receive a copy of Patrick Lencioni's Death by Meeting, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 28 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.