The Strategist Quiz (#152)

 

1. The idea for the name of this company came from a report on TV about football players taking ballet lessons to improve their balance and coordination. Identify the founder and the company. 
    
2. E E ‘Doc’ Smith’s science fiction novels were the inspiration behind a first-of-its-kind invention. What? 
    
3. The ban on the use of Methyl Bromide by the European Union is likely to affect which industry in India? 
    
4. Which company is teaching traditional kirana owners the art of 21st century retailing by conducting classes inside a bus? 
    
5. What is common to Morgan Stanley International, the Agnelli family and Sheikh Mansour Bin Zayed Al Nahyan? 
    
6. Which famous business family gets its name from a colloquial word in Gujarati that means peppery or hot tempered? 
    
7. Who coined the term “market-driven strategy”? 
    
8. Whose brands are Protekt, Nupur and Vigil? 
    
9. Who owns the A9, Javari and IMDb? 
    
10. Identify this first-of its-kind business by its logo. 
    

Ten all-correct entries will receive a copy of John Middleton’s The Ultimate Strategy Library: The 50 Most Influential Strategic Ideas of All Time, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 8 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.