The Strategist Quiz (#195)

 

1. Which company can be identified with this copy, “We’ve just opened office by not opening an office”? 
    
2. Which airport is the first to open a permanent library in its premises with over 1,200 books in 20 languages? 
    
3. In the late 1880s, the founder of this 120-year-old brand set out to fulfill a lifelong ambition of building his factory with the help of his seven sons and two daughters. Completed in a year, the product’s roll out began on the Christmas day. Name the founder and the brand. (It’s the world’s most awarded brand). 
    
4. What is the connection between the politician George Fernandes and the brands Dixi, Double, Campa, Crush and Nova? 
    
5. In the early 1980s, two lawyers from Lego politely informed a 12-year-old that if he persisted on using the name ‘LEGOLAND’, he would be guilty of trademark infringement. Intrigued by the idea that someone else and not he had ownership and total control of his favourite toy’s name, he decided to open his own advertising agency. Name this person. 
    
6. Who has trademarked the line “Progress is everyone’s business”? 
    
7. What was devised by researchers at DuPont and Remington Rand to manage the complex business process of shutting down plants for maintenance and then restarting them? 
    
8. Name this American fast-food chain that opened its first outlet outside North America (in Bahrain) in 1984 and is one of the world’s largest now. 
    
9. Which famous fashion brand has christened its fashion awards as “The Button”? 
    
10. What is common to these countries? Identify them by their flags. 
    
    
    
    
    
    
    

    Ten all-correct entries will receive a copy of Jack M Kaplan and Anthony Warren’s Patterns of Entrepreneurship published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 5 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.