The Strategist Quiz (#314)

1. In order to help consumers understand the convergence of machine and intelligent data, also interpreted as merging big iron with big data to create brilliant machines, this company has come out with a web series. Filmed at Miniatur Wunderland in Hamburg, Germany, it is replete with blood-sucking vampires and extraterrestrials to show that the internet as we know it infiltrates much more than what meets the eye. Name the company, the title of the web series and the term it coined to describe this phenomenon.
    
2. How does the advertising industry draw inspiration from Piazza San Marco the principal public square of Venice? In English it is known as the St Mark's Square.
    
3. What is the term used to describe retail stores that operate from one day to several weeks at a temporary location? They are used by marketers for seasonal items during festivals.
    
4. For the year 2013 where would you find the US leading with 132 companies, China coming second with 89 companies and Japan taking the 3rd place with 62 companies?
    
5. This place was dubbed as the Intellectual Hotel by the Father of the atomic bomb. It was co-founded by siblings who created a retail brand in 1893 that was later bought and wound up by Macy's in the mid 80s. Name it.
    
6. Name the brand that has launched a new campaign on the streets of Mumbai in collaboration with the government of Maharashtra and will paint the zebra crossings of the city into the colors of its brand.
    
7. Name the company that has come out with an innovative rural referral programme called "Motor Dada". It engages teachers, freelance and health professionals as village influencers. They are provided with a Motor Dada shingle that they can hang outside their house and relevant product material.
    
8. Which brand uses this baseline "Innovation that excites"?
    
9. "You Will" was a marketing campaign from the early 1990s, for a company whose videos were directed by a renowned film director/producer. Each ad presented a futuristic scenario and they predicted e-books, tablets and the E-Z pass for car global positioning systems. Name the brand and the film maker.
    
10. Identify both that brands and mention the first of its kind product they were responsible for.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 23, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.