The Strategist Quiz (#322)

1. This drug was marketed by the company as a sedative for coughs. It was synthesised by a chemist working for a German pharmaceutical company in the late 1890s. It got its name when the workers of this company volunteered for a drug test and said it made them feel 'heroic'. Name the drug and the company.
    
2. This brand has recently launched a global brand identity that uses the red shade synonymous with its brand to portray 'confident energy and progression.' It is being called 'The new Power of Red.' Name it.
    
3. The earliest evidence of this product dates back to 3000BC in Mesopotamia where it was made of crushed semi-precious jewels. Queen Cleopatra used carmine beetles in a base made of ants to make it. It became widely popular after an invention made by an employee of Scovill manufacturing company in the early 1900s. This company was a producer of brass objects such as buttons, screws, and tools. Name the product and the invention that made it popular.
    
4. This brand was launched in 1936 under the botanical name for the blackcurrant. During the Second World War, other fruits rich in vitamin C, like oranges from Florida, became almost impossible to obtain in the United Kingdom, due to the U boat campaigns.Hence, blackcurrant cultivation was encouraged by the government. Name this brand and also its current owner.
    
5. In 1846, two New York bakers established the first factory to develop baking soda from sodium carbonate and carbon dioxide. This 167-year-old company also manufactures a hair removal brand whose name coincidentally matches with a community in Kerala that historically lived in large family units called 'tharavads' that housed descendants of one common female ancestor. Name it.
    
6. What is common to a diplomatic cryptographic machine used by the Japanese foreign office just before and during World War II and the iPhone?
    
7. This person is a former tennis champion who represented his country at the Wimbledon. Today he is one of the richest in his country and is known in the US as "the man who controls your ketchup, beer and whoppers". Name him.
    
8. Whose baseline is "LiveYoung"?
    
9. Which Indian brand is also the name of a Mexican hairless dog breed whose size varies greatly?
    
10. Identify the luxury brand in the visual and explain why it uses this mascot.
    

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