The Strategist Quiz (#336)

1. Name this industrialist who wore suits stitched from soybean fiber and served his guests cheese and bread made out of soybean? He also built a car made out of soybean plastic - Soybean fiber in a phenolic resin with formaldehyde used for making the car.?
    
2. Which brand has been built on the Buddhist philosophy "A single grain of rice of a Buddhist is as great as a mountain"?
    
3. Which technology company plans to reach out to India's eight million Kirana mom and pop stores through its initiative code named project Ganges?
    
4. Which global brand publishes a multicultural online magazine that is the source for nightlife and culture across the world?
    
5. What is the word used to describe the state of mind of a person who logs on to the internet, fully intent on surfing numerous websites, only to find his mind a complete blank, when he logs off? The term describes one's inability to remember which web site one saw an item of information on.
    
6. The first Indian celebrity to get started was Zeenat Aman. Subsequently Lata Mangeshkar, Amitabh Bachchan, Shah Rukh Khan, Arjun Rampal, Shilpa Shetty and MS Dhoni. What is being referred to here?
    
7. This brand was established in 1838, when the founder opened a factory in Germany for supplying chicory to the coffee industry. Later he began to experiment with drying vegetables and seasonings, to preserve nutrition and flavour, leading to the product line by which this brand is recognised now. Name the founder and the brand.
    
8. This invention was voted as the greatest design of the twentieth century in 2001. The inventor, a road mender came up with this idea one night in 1933 when he saw the reflection of the light from his car headlamps in the eyes of a cat beside the road. Name the person and his invention.
    
9. Connect the ribbon widths on men's hats, diameter of buttons and the size of a watch movement and what do you arrive at?
    
10. This logo belongs to a global intergovernmental agency. Name it.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: December 24, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.