The Strategist Quiz (#337)

1. What term is used to describe the widespread exchange of animals, plants, culture, human populations (including slaves), communicable diseases, technology and ideas between the American and Afro-Eurasian hemispheres following the voyage to the Americas by Christopher Columbus in 1492?
    
2. Stronger marketing was one of the four identified strategies in late 2012 by this service chain for its Japanese market. It introduced Dancing Crews, which became a viral hit that showed its associates dancing through the workday. Name the brand.
    
3. This company was set up in Maharashtra during the mid 1950s. Today, its network spans 100,000 retail outlets across India and 5 continents globally. It uses this baseline "The taste that is great". Name it?
    
4. The Grand Turk, the Friendship, Wesley, Salem, Birmingham and Hamilton were used on the packaging of this product. What are they and also name the brand?
    
5. Sir Malcolm Thornhill is credited with this invention and the Kellogg's brothers were actually responsible for making it popular. Name it.
    
6. Way back in 1948, a husband and wife, came up with this idea when their customers were not able to pick up TV signals blocked by nearby mountains. Name the couple and their invention.
    
7. The funny duo of Ramesh and Suresh feature in the advertisements for which brand?
    
8. The founder of this brand raced his yachts five times unsuccessfully for the America's Cup between 1899 and 1930. Name him.
    
9. Who gave to India its first cement manufacturing unit and what was it called?
    
10. These fast foods brands have one item in their menus which is common. Name it

 

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