The Strategist Quiz (#352)

1. What is common to Professor Mohd. Yunus of Grameen Bank, Ratan Tata, Paul Polman of Unilever, Blake Mycoskie of TOM shoes, Ariana Huffington, Mo Ibrahim and founder of Celtel?
    
2. This company founded in 1901 was first listed on the NASDAQ under the ticker NOBE in the 70s. The BE in its symbol was an abbreviation for 'Best'. It subsequently moved and got listed on the NYSE. Name the company and its current stock ticker?
    
3. Since 2011 this 112 year-old-company had two logo changes made by two different CEOs. Last year it fired its star CEO of 17 months and brought back its previous CEO who reverted to its original logo and announced it through an ad campaign called "It's no secret." Name the CEOs and the company.
    
4. Which brand launched its brand in India through talking ads stuck to a page in the newspaper? It used photodiodes that responded to light and activated a recorded voice.
    
5. Which company has recently launched two new products that have been branded as Fire and Dash?
    
6. In the e-commerce world what do GTV and GMV stand for?
    
7. What did the last Nizam of Hyderabad, the maharaja of Kerala, Sri Chithira Thirunal Varma and Bhupender Singh, the Maharaja of Patiala establish in the world of finance?
    
8. During the 50s, the founder of this television manufacturing company was worried that advertisements would kill television and, therefore, asked his engineers to invent something to prevent it. What did this lead to? Also name the founder and his company.
    
9. Which brand uses the tagline "Tomorrow starts Here?"
    
10. Why was this new image created of the most popular fictional character in the world? It generates roughly $5-billion in revenues per annum.
    

 

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