The Strategist Quiz (#360)

1. At its annual conference in 2013, this MNC announced plans to hire people diagnosed with autism, with a target to have 1 per cent autistic work force by 2020. Name the company and the rationale it cited for doing so.
    
2. Connect Mao, Nehru, Medici, Gladstone, Van Dyke, Eton, Windsor and what do you arrive at?
    
3. This company's name initially was Trinity _____. It changed its name in the early 70s because another South Indian company with the same name challenged its usage. It had to choose another name with the letter 'T' because it had made huge investments in moulds with the letter T. So it chose its current name by fluke. Name the company.
    
4. This company was founded by a young mechanic. Born in 1907, this person built his first "snow vehicle" at the age of 15. His motivation was to help people travel across the snow-covered roads of rural Quebec in Canada. Name the company.
    
5. The former CEO of this Global Company always drove a Ford as a nod to his father, who worked as a manager at Ford Motor Company in Detroit. In fact, he also had a good relationship with Ford CEO Alan Mulally, who helped him plan a reorganisation of his company in 2012. Name this person and the company he worked for.
    
6. This person experimented with different copper qualities, wire constructs and winding methods of audio cables in his family's garage and compared them while listening to Tchaikovsky's 1812 Overture. His conviction that audio cables could be engineered to improve audio quality by conducting electricity efficiently led him to set up a company, which is now the world's leading manufacturer of cables that connect audio/video components. Name him and the company.
    
7. Less than a month after the 2010 World Cup wrapped up, a mining accident in a Latin American country made headlines. Thirty three miners were trapped by a cave-in for 69 days before being rescued. Today they are part of a local bank's ad campaign to raise the spirits of its country team, which is in the Group of Death. One of the ad lines is "We have defeated death before". Name the Bank and the country.
    
8. Which brand has started effective 5 second stories with the theme " these days just aren't the same as they used to be", with the promise of wohi pehli waali baat?
    
9. What is the buzzword that describes the generation of middle-aged individuals who are pressured to support both aging parents and growing children? The trends of increasing life spans and having children at an older age have contributed to this on phenomenon.
    
10. Identify the character, the brand of the car and state what is this first of its kind branding.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 10, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

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