The Strategist Quiz (#358)

1. The USDA considers India to be the world's largest exporter of this commodity. PM-designate Narendra Modi referred to this industry as a pink revolution sponsored by the UPA government. Its export to 70 countries stands at Rs 17,400 crore. Name it.
    
2. The Sears & Roebuck catalogue of 1897 displays apparels made out of this Indian fabric. In the 60s, a former Indian army captain created history when the colour of the fabric he supplied to American shirt makers Brooks Brothers bled. Its customers were furious that it ruined their expensive summer apparel. This accident gave rise to a new name for this fabric. Name it and the person.
    
3. For which brand did the famous singer Talat Mehmood sing a jingle in the early 1950s?
    
4. Name the brand that has installed five phone booths in Dubai construction camps that accepts its product bottle caps instead of coins. In exchange for the cap, migrant workers could make a three-minute international call.
    
5. Whose private label brand is 365 Everyday Value?
    
6. In the 70s it was confused with yoghurt and today it is nearly a $27 -billion industry driven by women in the US. Name it.
    
7. This person was a chemist at this company's laboratory during the 1920s. He helped make this company a multibillion dollar brand with his discoveries. Convinced he had achieved little, he committed suicide in 1937 in Philadelphia hotel by consuming cyanide. The founder of his company was an economist, and associate of the French Royal family. Name the person, the company he worked for and his discoveries.
    
8. What is the word that describes the latest self-portrait craze of the internet that involves using a remote-controlled aircraft to snap images? Name the person who popularised it.
    
9. Whose ads run this baseline "Our sign is a Promise"?
    
10. Name the company from its logo. It played a major role recently.

 

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