The Strategist Quiz (#362)

1. This online travel company has discovered that people who use Macs are willing to spend as much as 30 per cent more per night for hotel rooms compared to the Windows PC users. To take advantage of this the company, has rolled out predictive analytics initiative. Name it.
    
2. Connect the science fiction author Robert Heinlein, Nobel laureate and economist Milton Friedman and IIM Ahmedabad. What do you arrive at?
    
3. In which company's office would one find the Lutine Bell? Traditionally, it has been rung to herald important announcements: one stroke for bad news and two for good.
    
4. This person was a salesman at Johnson& Johnson, who had struck out on his own. During the early 80s he invented a product that could be dispensed with the gentle press of a miniature pump fitted to a bottle. Knowing that bigger companies would be able to copy his idea and put him out of business, he decided to outsmart them. He spent $12 million and pre-ordered 100 million pumps from the few manufacturers who made the device effectively locking up the manufacturing capacity. Name the person and his product.
    
5. Which company renamed one of its brands in the US from Chubby Hubby to Hubby Hubby and why?
    
6. What is now common to Albert Einstein, Thomas Edison, The Wright Brothers, DrMartin Luther King, Actor Steve Mcqueen, Astronaut Buzz Aldrin and Muhammad Ali?
    
7. An Air Force veteran, who worked as a talent agent with an agency in the US, would send home-baked chocolate chip cookies to celebrities to entice them, to meet with them, and may be sign a deal to be represented by his Agency. In the mid 70s he took the advice of some of his friends and opened a cookie store in Los Angeles, California. Today his cookies are a big brand. Name him and the brand.
    
8. Which company developed an espresso machine built on the lines of replica of engine that once powered the Formula 1's biggest race car in the nineties?
    
9. This post civil war slogan reads "Abe Lincoln may have freed all men, but ___ made them equal." Fill in the blank with the name of the person whose company uses the base line, "The Legend Continues"
    
10. Name the mascot and the brand it represents.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 24, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

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