The Strategist Quiz (#395)

1. In which Latin American country are officials offering residents free subway rides in exchange for doing 10 squat exercises? This is being done to draw the attention to the increase in obesity levels in that country
    
2. In 1940s, a B-25 Mitchell Bomber accidentally crashed into this building's 75th floor killing 14 people. Currently, The People's Daily of China, Coty and LinkedIn have an office in this building. Name the building.
    
3. Which airport has claimed to have been the busiest hub last year (2014) overtaking London's Heathrow Airport?
    
4. After Generation X & Y, Generation D is used to describe the digital folks consisting of people from 8-80 years who are at ease with the digital revolution. What is Generation O?
    
5. This famous Japanese businessman was recognised and noticed more for his management and leadership skills only after John Kotter published a book on him making him guru of sorts. After his death, the book won the FT Global Book of the Year award in 1997. Name the person.
    
6. This French family's name means light and two members of this family were inspired by the Kinetoscope made by US inventor Thomas Edison way back in the late 1800s. What did they go on to invent? Name the family members also.
    
7. Name the first company to be founded by a woman to be listed on the Fortune 500.
    
8. Which brand uses this baseline "Raising the excitement" for a particular line of its products?
    
9. What is the term used to describe imperfect information about finding out where jobs are and where workers are for the appropriate jobs?
    
10. Whose logo is this?
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: February 10 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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