The Strategist Quiz (#473)

1. This person was unconventional and an executive in an Oil Company. His first guru was a Russian who brought Sufism to Europe. He used to spend several weeks meditating in India. He helped the Oil Company preempt the oil shocks in the 1970s and De Beers steer clear out of the political situations in South Africa. He invented a management concept or tool which is used widely. Name him and his contribution.
    
2. Connect a large town in South London whose name is derived originally from Anglo-Saxon meaning the crocus valley, Amazon's phone and tablet devices branded as Fire, Captains of Ships and Aircrafts and what do you arrive at?
    
3. What is the phrase used to describe situations when media, stock market favourites & top star CXOs who stumble triggering a downward spiral that gets them sacked?
    
4. This brand's campaign originated in England thanks to the French striker who plays for Arsenal in UK. As a fall out of the same it made Rs .8Crores in sales during the IPL &ISL season in India. Name the brand, campaign and describe the incident.
    
5. Whose erstwhile brand campaigns are: "Celebrating Life's moments" and Never Say No to life"?
    
6. This is a famous coffee shop that was established in the UK in mid 1650s. A Chemical Club that used to meet here. The founder was also an apothecary. Name the coffee shop and the famous institution that emanated from here.
    
7. What are these: Bissel, Jacobs, Blomberg, and Schwarzkopff-Eckhardt?
    
8. If you are driving a "Flash of light" what would it be?
    
9. For which brand have Paris Hilton, Padma Lakshmi and Kim Karadashian modeled?
    
10. Identify the brand from its logo.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 9 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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