The alliance will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group, and the e-commerce platform, customer base and reach of Amazon.in, Future Group said in a release.
Following the launch, customers on Amazon.in platform can now expect the largest online stores of Future Group fashion brands such as Lee Cooper, Converse, Indigo Nation, Scullers or Jealous 21, among others, the release said.
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Future Retail opened at Rs 118 and touched a high of Rs 120 so far. Over 81,000 shares were traded on both the stock exchanges so far.
Future Lifestyle opened at Rs 95 and touched a high of Rs 96 so far. Over 32,000 shares were traded on both the stock exchanges so far.
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