Those at Antique Stock Broking said the lifting of the restriction provides better clarity to the bank to aggressively pursue and communicate both short-term and long term digital journey imagined under digital 2.0.
"The bank will be able to improve user interface, create customer experience and payment hubs through Payzapp and Smartbuy, and develop a holistic ecosystem with various channel partners/fintech for better customer engagement and experience. Besides, enterprise factory and digital factory progress would increase competency and efficiencies of the bank and aid in creating a neo-bank within the bank. While this entails investments and, in the near-term, cost to income ratio may go up (management indicates 200-300bps rise is a possibility), over the medium-term productivity gains will once again bring it lower to mid-thirties. We believe this is a positive development and execution/communication on improving customer experience/offerings from a franchise, and still rapidly growing could help to improve the outlook," the brokerage said.