Price adjustments due to stock splits and bonus issues are concepts that a broker finds it difficult to explain to his client. For a retail investor, the sharp fall in share price makes the stock affordable, at the same time, it leaves a feeling of loss of respectability for its existing holders.
ALSO READ: SBI turns ex-stock split today
The main reason a company announces stock split is to attract more investors, especially retail ones. Institutional investors generally see through the game plan and is more concerned about the value at which the stock is available rather than the price.
Assume there are two investors Ajay and Vijay. Both wanted to make an investment of Rs 30,000 in SBI. Ajay bought the shares on Wednesday, the last day before the split date. Ajay ended up buying around 10 shares, at Rs 2,900 per share, with some change left from his available funds of Rs 30,000. Vijay thought he was smarter and waited for the stock to split and bought it on Thursday. For the same amount of Rs 30,000, he could buy 100 shares at Rs 290 per share.
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