Adidas' 'no personality' funny ad falls foul with 'livid' Andy Murray fans

Image
ANI London
Last Updated : Dec 17 2013 | 1:00 PM IST

Andy Murray may have won the prestigious BBC Sports Personality of the Year award, and after his main sponsors Adidas joked whether his character actually met the criteria, his fans did not see the funny side.

The 26-year-old won the award on Sunday, following his Wimbledon success last summer, when he became the first Briton to win the men's single's title since Fred Perry in 1936.

According to the Mirror, after he was announced as the winner, Adidas uploaded this poster on their official Twitter account, alongside the caption: "Congratulations @andy_murray #allinforMurray".

The Scot then responded to the humorous ad on his Twitter profile with a simple ' ;)' smiley.

However, some Murray fans did not respond positively to the poster and felt it was disrespectful towards him and his success last month.

Sara Saab tweeted: "Anyone else find the Adidas Andy Murray 'no personality' campaign to be an unfunny diss?"

Some other negative responses are as follows:

Not sure how I would take this of I was Murray?! #adidas #BBCSPOTY pic.twitter.com/6ocWsRh9tu

Luke White (@LukeWhite87) December 15, 2013

Array

Not sure if Adidas are insulting or complementing Andy Murray.

Sultan Aziz (@23SultanAziz) December 15, 2013

Array

Wouldnt be surprised if Murray goes to Nike after this from Adidas. pic.twitter.com/1V84b3ke4w

James Haworth (@Haworth77) December 15, 2013

Array

.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Dec 17 2013 | 12:50 PM IST

Next Story