Akai India reinvigorates with 'customers' first' approach, targets 15 percent market share by 2020

Hometech Digital Pvt. Ltd., a Paras Group company, today announced the reinvigoration of Akai in India.

The Japanese brand with a lineage of more than eight decades will be backed by the Indian company and will operate pan India. A technology innovator worldwide, Akai has adopted the 'customers' first' approach and will focus on building more and more consumer satisfaction.

Akai's Indian product portfolio includes a comprehensive range of LED TVs, washing machines, air purifiers, air conditioners, microwave ovens, kitchen and small home appliances and refrigerators. The company is targeting to be among the top five consumer electronics brands in the country.

The brand will be headed by Ramesh C Gaur, a veteran in the industry with more than 35 years of experience. Gaur will function as the Managing Director of Akai India. The leadership team includes Mr. Anil Sharma, Director and Mr. Anurag Sharma, Director, Akai India.

Announcing this new approach to enliven the brand, Mr. Ramesh C Gaur, Managing Director, Akai India said, "We are excited and geared up to introduce Akai to the Indian market with our 'customers' first' approach. We are optimistic about our plans and approach to establish and maintain consumer belief and satisfaction in us. As accepted globally, Akai is known for its value-driven methods of business, and we aim to continue with the same values. The ever increasing consumption of consumer electronics will be a key growth driver for us in India."

As per a report by EY, the consumer electronics market in India is expected to touch USD 20.6 billion (INR 1.38 Lakh CR) by 2020.

Anurag Sharma, Director, Akai India added, "India has a high consumption of consumer electronics, and this is seeing a steady rise every year. We aim to capture this demand with products that are high in quality and rich in features."

To keep up with the customers' first approach, Akai will focus more on after sales services. Setting up an in-house call center to address customer issues will be one of the initiatives that company is implementing right now. The aim is to reach maximum customers with quality products and an extensive after sales services network. Customer satisfaction is the key to the business.