Amazon.in to showcase 'India Modern' at Fashion Week Finale

Looking at India in a contemporary context as the inspiration for the Grand Finale, Amazon.in today announced 'India Modern' as the theme of the grand finale for the upcoming Amazon India Fashion Week- Autumn Winter 2016. The grand finale will be hosted on March 20th at Jawaharlal Nehru Stadium, New Delhi.

The designers, Rajesh Pratap Singh, Rahul Mishra, Aneeth Arora, Abraham and Thakore, Anju Modi, Samant Chauhan, Rohit and Rahul, Amit Aggarwal, Pankaj and Nidhi, will present five to six ensembles using new age interpretation of India design elements and textiles, silhouettes and craftsmanship in tones of Indigo Blues, Earthy Hues and White.

Susan Saideman, Vice President, Global Vendor Management, Amazon, said, "We have decided to theme the Grand Finale on 'India Modern' as we believe India has two distinct stories to tell today; one which is about its past, its culture, its rich heritage; and the other is about its transformation and adaption to the current times."

"The theme remarkably connects ethnicity with modernity to match up the modern as well as the traditional fashion sensibilities. Also, in line with our vision to transform the way India buys and sells, we have launched an 'India Modern' store on Amazon.in for our fashion forward consumers," added Susan.

Amazon.in today also announced the launch of 'India Modern' store that will showcase gorgeous and delicate handcrafted work of art with an aim to bring back the traditional textiles in a new light.

Sunil Sethi, President, FDCI said, "We are excited to present 'India Modern' with the aim of reviving India's luxurious craft traditions and representing them with a modernistic, revivalist approach."

"With Amazon India's unflinching support, nine veteran designers will not only work with artisans to present new-age sensibilities, but also encourage entrepreneurship and continuation of rich Indian tradition. Our effort remains to resuscitate our textile heritage and this is one step in that direction," added Sethi.