American Swan launches 'Shop the look' feature on website

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ANI New Delhi
Last Updated : Apr 28 2016 | 12:57 PM IST

American Swan, the leading online fashion brand launches a first-of-its-kind 'Shop the look' feature on its website to give convenience to shoppers who want to dress in vogue to get an instant, trendy makeover.

Whether it's the boho chic look for women or a sporty ensemble for men, American Swan has curated complete ensembles that can be bought in a single click.

With 'Shop the look' feature, style-conscious shoppers don't have to spend time worrying about what dress to buy to exude summer minimalism and what accessories to pair it with! It's already been done for them all they have to do is hit the 'add to bag' tab.

Highlighting top trends like 'Boho basic', 'Summer norm', '90s fashion' and 'The Sporty Look' for women and 'Neo Summer trend', 'Friday twist' and 'Sports' Edit' for men, the website gives its customers an option to either bag a look entirely or to selectively choose the product of their choice from the 40 stylish options.

"New-age customers barely have enough time to browse extensively through different fashion magazines and websites for hours rigorously to get down to a single perfect look. Keeping their need for ready style solutions in mind, we have launched the 'Shop the look' feature on our online portal. In addition to the already available line of stylish products, this service will allow our customers to refashion themselves with the latest styles and become veritable trendsetters in a quick click," said Chief Business Officer American Swan, Sharad Thakur.

With slinky floral and striped dresses to get the 90s look right to oversized tees for that perfect sporty chic ensemble, there's something for fashion divas of every personality. Men too can look forward to an easy way to bring their dapper best out.

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First Published: Apr 28 2016 | 12:45 PM IST

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