World no. 3 Andy Murray is all set to launch his own line of clothing in the US possibly following the footsteps of fellow Wimbledon champion Fred Perry.
Murray's advisers feel there is a gap in the market because the US doesn't have its own male tennis superstar and want him to own a fashion line like the iconic brand of shirts and items bearing the name of his predecessor as Perry.
Sources close to Murray said that showbiz guru Simon Fuller is ready to turn him into a global figure like David Beckham and is convinced the US is the best place to start, the Mirror reports.
One of the source said that Murray's focus will be America because Fuller sees little competition for him there as they have the Williams sisters but no male tennis stars.
Murray used to wear the Fred Perry clothing range on court but is currently sponsored by adidas, the report added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
