Audi offers showroom on the move with new mobile terminal

Audi, the German luxury car manufacturer is out with yet another customer focused initiative the 'Audi Mobile Terminal' that offers customers a fully functional mobile showroom.

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Based on the Audi Terminal concept, the Audi Mobile Terminal is a portable showroom that is designed to provide a full Audi experience to customers.

Joe King, Head, Audi India in an interview said, "Audi has already established itself as the luxury choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach. Taking this a step higher is yet another first in the form of the Audi Mobile Terminal, which brings the showroom right to the customer's doorstep, especially in tier II and tier III cities in India.

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The mobile terminal is designed in a form of a fully functional mobile showroom that offers the customers complete Audi equipped car on display, Audi accessories and an Audi lounge.

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Offering the showroom right to the customer's doorstep, this terminal is contributing to the transformation of the luxury landscape in India.

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The mobile terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge. Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two days in each targeted city in association with Audi dealer partners. The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months to target around 2000 customers across India. The Audi Driving Experience will also be held in select cities.