Baidu to exhibit DU ad platform, mobile apps at ad:tech 2017

Leading Chinese language Internet search provider Baidu has announced its attendance at the 2017 ad

As a silver sponsor of the event, Baidu will highlight its mobile ad platform DU Ad Platform, as well as its popular apps DU Battery Saver, DU Speed Booster and more.

Since opening its Gurgaon office in 2015, Baidu has continually increased its presence in India. In July 2016, Baidu officially launched its mobile ad platform DU Ad Platform for Indian developers and advertisers. DU Ad Platform offers high eCPM and ARPU with its proprietary "Peak Selection Algorithm" technology, and features global localized support. To more tightly integrate with the Indian tech ecosystem and ensure high quality ad sources, DU Ad Platform has partnered with a number of local ad networks including Tyro Media, Apps Discover, Adacts, Collect Cent and Rational Head. It now has a user base of over 1,700 developers worldwide.

Baidu's Android apps DU Battery Saver, DU Speed Booster and ES File Explorer have garnered tens of millions of users in India. Recently, Baidu introduced two new apps to its international product family: DU Caller and Facemoji Keyboard.

DU Caller protects users from scam calls with its cloud database of over 1.5 billion numbers, while Facemoji Keyboard features smart emoji prediction technology and includes unique stickers and animated GIFs. Cumulatively, Baidu's international apps have over two billion users in 200 countries and regions worldwide.