Toys from Disney's mega-hit 'Frozen' have dethroned Barbie by claiming the top spot among girls on the National Retail Federation's 2014 Holiday Top Toys Survey.
The survey found that 20 percent of parents plan to buy 'Frozen' merchandise for their girls and 16.8 percent are looking to make a Barbie purchase, the Huffington Post reported.
The toy company Mattel Inc. said that Barbie, who occupied the top spot for 11 years, has faded of late, with sales of the iconic doll dropping 21 percent in the third quarter.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app