The Board of Control for Cricket in India (BCCI) has named OPPO Mobiles India Private Limited as the new sponsor for the Indian Cricket Team.
The BCCI has signed a five-year contract with the mobile manufacturing giant which begins from April this year.
"The mobile manufacturing giant OPPO's association with BCCI will start from April 2017 for a period of five years," a BCCI release confirmed.
The Oppo will replace STAR India whose four-year contract with the country's cricket governing body will run out on March 31.
Star India, who took over as the Indian cricket team's sponsor in 2013 from Sahara, had earlier made it clear that it would not seek a renewal of its sponsorship deal.
As a result of a new deal which is likely to have gone beyond Rs 538 crore, the Oppo will get to have its commercial logo on both the men's and the women's kits.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app