David Beckham's beard has apparently caused the sales of razors drop, as British men have stopped shaving to look just like him.
The former football player, who sports a trimmed bear and slicked-back hair look, has inspired guys across UK to copy his style, the Daily Star reported.
The father-of-four was the face of razor firm Gillette, with a three-year 40 million-dollar deal that ended in 2007.
Other beard trendsetters include Hollywood actor Gerard Butler and Zac Efron.