Becks named 'King of Kecks' by Tommy Hilfiger

David Beckham has been named the 'King of Kecks' by underwear designer Tommy Hilfiger.

The American fashion designer feels that the footie ace is the hottest ticket at selling briefs and is like the underwear model of the century, Daily Star reported.

Hilfiger said that he has seen all kinds people but ever one wishes that they look like David Beckham at the end of the day.