David Beckham turned up the heat quotient when he launch his H and M's swimwear collection launch at Shoreditch House with singer Ellie Goulding, One Direction members Liam Pyane and Niall Horan, and Radio One DJ Nick Grimshaw.
The former England captain was dressed in head-to-toe in black whereas, Goulding arrived in tight leggings and a grey jacket, the Mirror reported.
Grimshaw donned a red jacket for the swimwear launch.
Other celebs showing their support included singer Eliza Doolittle, Aaron Paul among others.
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