Bengaluru to host first edition of Rabbit Run for kids to boost athletics

Bengaluru is all set for its first serious running platform for kids 'Rabbit Run' on January 13, 2019.

Rabbit Run is an attempt to evangelize the cause of running, as something both fun and critical for kids. This is especially important in today's day and age, with rising childhood obesity, shrinking outdoor spaces and the ever-increasing impact of gadgets and screens on impressionable young minds.

Through the Rabbit Run platform, the key goal is to get kids excited about exercise and to change the perception that exercise was hard work. It could be the first step towards starting a running revolution in India, and give kids an adrenaline rush.

To ensure that the practice is inculcated in kids in the early years, the target audience for Rabbit Run, are kids between the age range of 3-14 years, with kids between 9-14 who can participate in the timed 5k run that is competitive. The event would have both competitive as well as non-competitive runs.

The initiative is also about helping families bond over the joy of running. The Rabbit Run has a special event where grown-ups get to join in the fun, running along with their little ones.

Rabbit Run is a collaborative platform, made possible by multiple stakeholders coming together. The venture has partnered with major sponsors including First Cry and Myntra.

Rabbit Run is a brand new venture created by Sport Focus Investments Pvt Ltd, led by running fanatic and serial entrepreneur Shriram Ramdas, along with creative partners Phantom Ideas who have brought the concept to life and own a minority stake in the brand. The platform is primed to expand to 15 locations all across India.

"We hope that by creating a running platform for kids, and to scale it all India and to do it consistently will be the key objective. By doing the above we hope this creates a culture of running for kids. We believe that there is already an increasing following for the sport of running especially in the decade. All we hope is that the Rabbit Run platform helps further in strengthening and propelling that movement, for kids to catch the running bug early," said Shriram Ramdas.

He added "The goal behind "The Rabbit Run" over the course of time is to implement at least 10 influential runs all across the country while creating an impact over 100,000 kids.