If you think more sex will make you more happy in life, you are wrong, claims a new study.
In their first study to examine the causal connection between sexual frequency and happiness, Carnegie Mellon University researchers experimentally assigned some couples to have more sex than others, and observed both group's happiness quotient over a three-month period.
About 128 healthy individuals between the ages of 35-65, who were in married male-female couples, took part, where, while the first group received no instructions on sexual frequency, the second group was asked to double the frequency of their weekly sexual intercourse.
They reported that simply having more sex did not make couples happier, in part because, the increased frequency led to a decline in the desire for and enjoyment of sex.
The study's lead investigator, George Loewenstein, said it was possible that couples changed the story they told themselves about why they were having sex from an activity voluntarily engaged in, to one that was part of a research study.
One of the study's designers, Tamar Krishnamurti, suggested that the findings may actually help couples to improve their sex lives and their happiness quotient, by focusing on increasing sexual frequency to the levels they experienced at the beginning of a relationship. Krishnamurti further said that couples may want to work on creating an environment that sparks off their desires and engage in sex with even more fun.
The paper is published in the Journal of Economic Behavior and Organization.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
